An alliance of leading Australians has demanded the government impose a total ban on gambling ads in a country that racks up some of the biggest losses per person in the world.

Gambling losses in Australia, with a population of just 27 million, are estimated at Aus$25 billion a year (US$16 billion).

Adverts enticing people to risk their cash are widespread on television, radio and billboards.

Slot machines known as “pokies” are installed in many pubs, too, drawing more to part with their money.

“Gambling advertising in Australia is out of control with one million gambling ads being aired on free-to-air television and radio in just one year,” said a letter signed by more than 60 prominent Australians to Prime Minister Anthony Albanese and the opposition leader.

Signatories to the letter released at the weekend included former political, union, sports and faith leaders.

They urged Albanese’s Labor government and the conservative opposition to agree to outlaw all gambling advertising within three years, in line with the recommendations of a 2023 report into gambling harm.

“Many Australians are alarmed about the proliferation of gambling advertising on our screens and the mounting losses through gambling,” said former prime minister John Howard, who was among the signatories.

“I believe gambling losses are responsible for enormous harm throughout the community.”